Ikea's brought out its third annual Life at Home report, which the company says focuses on ..you've guessed it.. those elusive little somethings that make a house a home. A bit corny, non?
One thing that struck me immediately..and it's a surprising oversight from a company that does have very strong eco credentials I think... is that the report (read it here) DOES NOT have a section on what we're all doing to be more eco friendly at home...you know, like composting our veg peelings and food waste; turning down the thermostat by a degree and limiting our hot showers to four minutes.
Ikea says it interviewed people in 12 cities inclduing Stockholm, Shanghai, Mumbai, New York and surely it would have been fascinating to look at ways people in different parts of the world are - or aren't - trying to be less wasteful of energy and whether they care about sustainability when it comes to furniture and belongings. i.e have we moved on from the throw-away mentality?
High five for wi-fi
I'm not sure the report offers anything particularly riveting, let alone surprising. Unless you're surprised by the importance of wi-fi to.... well...pretty much everyone.
So, apparently, one in four of us say good wi-fi is more important in a home than having space for socialising.
One in five of us prefer to keep up with friends by 'visiting' them online rather than actually asking them to come to our homes in the flesh.
And (not quite sure how this works...) 16 per cent of millennials (folks born after 1985) admit 'to eating or drinking together through social media than in person'.