Fruit for thought: wall-hung fruit

Fruit for thought: wall-hung fruit

Kingston University student George Woolley has a novel proposal to get us to eat more fruit...take apples, pears, bananas etc out of the fruit bowl and mount them in a plum position on the wall instead. His design is called Fruitopia. Loony or a damn good idea?

Fruitopia.. grab a piece and go...

Kingston University Product and Furniture Design student George Woolley thinks filling a bowl with fruit isn't the best way to get us to eat the stuff because we can easily ignore it, while pieces at the bottom invariably go rotten and have to be chucked out. HIs solution? put fruit on the wall, by the door, so you can grab a piece as you head out. Or it's there in your face when you come in. His metal Fruitopias are easy to fix to the wall, the fruit looks pretty and decorative and as air keeps circulating around it, it should stay fresher for longer. Could be good for veg too - no more forgotten mushy courgettes at the bottom of the fridge... Oh, and no need to invest in any more of those expensive still life paintings of fruit. 

Fruitopia is, says student designer George Woolley, designed for people on the move. 'I picture it hung by the front door - you leave the house, grab your keys, coat, wallet and a piece of fruit. It's easily accessible - like picking fruit from a tree.'
 
With recent reports suggesting eating 10 portions of fruit and veg a day could prevent 7.8 million premature deaths worldwide each year, the space saving product encourages healthy eating while clearly displaying any need for produce replenishment.
 
Woolley, 23, from Derbyshire, says his love of food planted the seed for an idea for his final year project: 'I was frustrated at the amount of food I was wasting and wanted to revolutionise how fruit and vegetables are presented in the home - as well as making it easy to see how many you have left. 
 
George Woolley who wants to bring fruit and veg on to the wall
Now which display looks for tempting...the wall mounted fruit for sure!
The modern minimalist approach to kitchen design may have altered eating habits, especially with people living in smaller apartments with less space for kitchen worktops, suggests Woolley: 'The modern kitchen hides things away. It's very easy to forget what we actually have and to overbuy.'
 
His own research found the fruit bowl to be one of the main culprits when it comes to food waste, with newly bought bananas, apples and pears piled on older fruit left forgotten, bruised or squashed. 'My focus was to give people the opportunity to display their fruit in a different way, to present it beautifully with a simple frame showing off the natural forms.'
 
Dr Pedro Barra, Nutrition BSc (Hons) course director at Kingston University agrees that if fruit and veg were more visible in the home, it could encourage us to eat more of it and to waste less. 'George's prototype makes fruit more visually attractive by highlighting its shapes and colours. Phytochemicals in fruit give it its colours and offer potential health benefits such reducing the risk developing cancer and heart disease.'
 
Woolley's Fruitopia display units are influenced by the work of mid-century designers Charles and Ray Eames, particularly their quirky clothes hooks, Hang It All
 
Phil Davies, head of the Product and Furniture Design course, loves Fruitopia because it gives 'a new and innovative twist to a familiar everyday object,' and encourages healthy eating by putting fruit in your way as you move around your home. 'George has produced a simple and stylish way to combat food waste and encourage people to eat more fruit,' he says. 
 
What do you think? Leave your comments below.
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