Get Laid Beds teams up with International Tree Foundation

Get Laid Beds teams up with International Tree Foundation

The Leicestershire bedmaker has established a long-term partnership with ICT, so trees will be planted in Kenya with every bed sold.

Trees planted in Kenya will help provide food and alleviate the damage caused by deforestation

Get Laid Beds is supporting ITF's 20 Million Trees Campaign, which launched this year and aims to plant 20 million new trees in Kenya's forests by 2024. Kenya has suffered hugely as a result of rampant deforestation in the 1970s and '80s, while demand for wood in the country is enormous because some 90 per cent of the population use firewood for cooking. The Kenyan government is working with NGOs to re-plant, while also working with tech companies to find new affordable energy sources for cooking. 

Get Laid Beds has established an ongoing collaboration with the International Tree Foundation after the success of an initial 'Black Friday' charitable campaign. That week-long campaign saw the company pay for six tree saplings to be planted by ITF from each bed sale and a total of 2,414 trees are now being planted in Kenya.

Following the success of the campaign, the company has decided to continue working with ITF, so for each bed sold, around six saplings will be paid for and they will be planted throughout Kenya.

Harry Lewin at Get Laid Beds says it makes sense for a company that relies on timber to make its products to focus its charitable efforts on trees: 'Customers can be confident proceeds from their bed purchase really will make a difference to Kenyan people's lives and to combating climate change. We're a company that takes our commitment to the environment very seriously and are delighted to be involved in the 20 Million Trees Campaign.'

The trees that will be planted over the next eight years will improve soil fertility, provide fuel and food, as well as a source of income for people. On an environmental level, trees absorb CO2 and are vital to poor countries which are bearing the brunt of the effects of man-made climate change. Without trees, there's no shelter for people and wildlife and soil becomes barren.

 

Get Laid Beds uses solid timber from sustainable forests
Supporting the work of the International Tree Foundation
ITF says as present only seven per cent of land in Kenya is covered by trees, which equates to 67 trees per person, when the global average is 420 trees per person. But the charity says with projects such as the 20 Million Trees Campaign, that figure can be transformed within a generation. That's because while it takes decades for forests to grow in cold climates, in Kenya trees can be grown and forests start to recover in just 7-10 years thanks to the equatorial climate.
 
Get Laid Beds says its promise of six trees per bed sold is based on the average order value, and more saplings will be supplied with sales of its largest beds.
 
 
 
 
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