WWF and Tesco team up

WWF and Tesco team up

The World Wildlife Fund and Tesco have announced a long term partnership that aims to make food and food shopping sustainable

Tanya Steele, WWF UK CEO and Dave Lewis, Tesco CEO

New joint research from WWF and Tesco finds 80 per cent of UK shoppers want supermarkets to offer products that will reduce the environment impact their food purchases have on the planet. Pictured above: Tanya Steele, UK CEO of WWF and Dave Lewis, Tesco CEO, who will be working in partnership to make it easier for shoppers to buy affordable, sustainable and healthy food

 
Tesco and WWF says the aim of their partnership is to reduce the environmental impact of the average UK shopping basket by 50 per cent over the next decade, improving the sustainability of food while ensuring it remains affordable for everyone.
 
Food production is at the centre of environmental issues, including climate change and biodiversity loss, as was clearly set out in WWF’s recent Living Planet Report 2018. Working together, Tesco and WWF want to address these issues, focusing on three key areas:
 
*Helping customers eat food that is sustainable
*Restoring nature in food production
*Eliminating food and packaging waste from the sector
 
The partnership comes as new research by the organisations shows demand is high for sustainable food, with nearly 80 per cent of shoppers wanting supermarkets to do more to offer food that is sourced in a responsible, sustainable way.
However, it also shows obstacles are deterring shoppers, with 59 per cent of people questioned saying they are confused about which foods count as ‘sustainable’ while 75 per cent of respondents think cost is a barrier to buying eco friendly food.
 
Dave Lewis, Tesco CEO, says he and WWF are adamant the environmental impact of food production can be significantly reduced. 'Our Little Helps Plan illustrates what we're doing to address the most significant environmental and social challenges facing our shoppers, colleagues, suppliers, and communities. I’m pleased we’re making progress, but we want to go further to achieve our goal of providing customers with affordable, healthy, sustainable food.
 
'Partnering with WWF will help us make our customers’ shopping baskets more sustainable. Our shared ambition is to reduce the environmental impact of the average shopping basket by half. We aim to develop innovative solutions so shoppers can put affordable, tasty food on their plates, confident the're not compromising the future of food for generations to come.'
 
Tanya Steele, WWF UK CEO says the world is under threat: 'We’re destroying forests, choking the oceans with plastic, decimating wildlife and causing devastating changes to our climate. And it’s the demand for food that poses one of the biggest dangers to our planet. It’s the leading cause of deforestation, destroying countless habitats and threatening wildlife to the point of extinction.
 
'We have the power to not only stop but to reverse the damage if we act now. That's why we'e delighted to be partnering with Tesco, to create a food system that doesn’t cost the earth.'
 
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