You'd probably have a fit if you saw a family member put a tin can, newspaper or plastic drinks bottle into the 'normal' (ie destined for landfill) kitchen bin. But do you explode in green-faced exasperation if you see someone put some tangerine peel, teabags or eggshells into that same bin?
If yes, enjoy a metaphorical pat on the back.. you can pass go and move on to another article.
But if the answer is 'er, no..why would I?' well, if we can be so bold, you need to read on...